From Crappy to Snappy

This week in Visual Design, our assignment was to take a mediocre design and create a new one. I chose to redesign the logo for Brevard Archers, a local archery group whose competitions I frequent. Their current logo is shown below:

It's not terrible, but there are a few problems that I have with it. For one, the eye on the deer looks unnaturally large and cartoony, in contrast too its overly intricate antlers. The target is obscured by these antlers, and it personally took me a while to recognize that the circle and the u-shape were meant to resemble a target. I hoped to fix these issues with a new design:

The new design still has the deer, however it has simplified and the eye removed. I decided to get rid of the target all together and instead have crossing arrows to represent archery. Instead of using the full group name, I went with the initials to emphasize the simplicity of the new logo.

Logo Project

This week in my visual design course we were required to create logos for companies. We were only given the company name and could not communicate with our "clients," as this was just an exercise in designing and creating logos. Below are my creations for the companies "Momma B's Bakery" and "Vero." Momma B's is simply a bakery, and Vero is an eco-friendly water bottle company. I created several logos, but these were my favorites:

 

The assignment specified that the logos must look nice in any color, especially black and white. Here are my logos in black to show that they are not restricted to their corresponding colors:

 

 



I created two other logos, but I decided that they were not quite as good as the ones featured above. Here are my scrapped ideas presented below:

- Emily Hazen